Facebook to Display More Ads on Short Videos and ‘Sticker Ads’ on Stories

Mar, 2021 - By SMI

On March 11, 2021, Facebook announced to place more advertisements on shorter videos playing on the social network along with the ‘sticker ads’ on stories.

The American conglomerate, Facebook, Inc., has revealed the new features which will help the content creators to generate more money on its social media platform. The company has permitted the content creators to legalize and earn revenues for any type of video such as short videos and Facebook Stories. With the major focus on the short videos, the Mark Zuckerberg- led company said that it will start the testing the capability of content creators to authorize their Facebook Stories with sticker-like ads and giving a portion of generated share to the creators. The company further added that it is looking to extend the testing to more number of content creators and expand the short-form videos segment on Facebook.

This announcement came in a blog where the tech giant was addressing the content creators. The content developers agreed with the company on a condition of the later taking around 45% of total revenues from the ads, and the remaining share credited to the former. However, Facebook has stipulated the share distribution only for the eligible content which meets the criteria set by the social media platform.

This decision of Facebook comes after the rival tech companies are hiring more creators to generate viral content. This new function of the platform will enable the content creators to earn ad money from videos which are just one minute long. Previously, the minimum runtime for a video to enable placing an advertisement, was about three minutes on Facebook. Owing to this new feature, the creators can earn revenue from Facebook Stories as well, but the content must be eligible as described in the criteria of the social media platform.