Hyundai Introduces Customer Loyalty Program

Nov, 2020 - By SMI

The new program is designed to improve customer convenience, which the company believes will increase the likelihood of repurchase from the brand.

Hyundai has launched a new customer loyalty program, named Mobility Membership, to offer exclusive deals to its customers across a wide range of services. The scheme encourages customers to use the entire range of products and services offered by the company by providing additional rewards and benefits. It is available with all Hyundai models purchased on or after August 13, at no additional cost. Now, customers can choose the loyalty program and avail the facilities, either through Hyundai’s smartphone application of the company’s official website.

Customers can avail discounts on numerous services and products, ranging from car rentals and subscriptions, vehicle accessories, hotels, and more. Moreover, the company has joined forces with 21 brands such as ZoomCar, Revv, Shell, JK Tyre, and more, for curating the offers. However, the scheme is currently being introduced for new buyers, Hyundai has confirmed that it will be expanded to all existing owners in subsequent phases. The initiative will benefit those who wish to buy a new vehicle. The loyalty program concept is not new and is already employed by several automotive manufacturers. For other plans, customers are required to spend on the manufacturer's products and services to earn rewards and credits.

However, Hyundai’s new scheme is available at no additional cost. The company aims to interact with buyers during the period of vehicle ownership. According to Brijesh Gubbi Suresh (Hyundai India’s assistant vice president), to increase customer loyalty, Hyundai has to ensure continuous engagement with buyers even after the car ownership phase. The new program is designed to improve customer convenience, which the company believes will increase the likelihood of repurchase from the brand. Moreover, in recent times, Hyundai has doubled down on digitization to target a wider audience. The company has also introduced its Blue Link car tech on several new models across its portfolio.