OPPO partners with Spotify for its brand-new campaign “Every Emotion in portrait”

Aug, 2021 - By SMI

Smartphone maker company OPPO has collaborated with music and podcasts streaming platform Spotify to deliver a personalized music playlist for the users that will suit their emotions and moods.

OPPO India works together with Spotify for the exclusive and unique campaign “Every Emotion in Portrait”. The campaign will enable users to make personalized music playlists with the music library provided by Spotify. The user’s emotions, expressions will be captured with the industry-level quality camera which has bokeh-flare portrait video mode in the Reno 6 series mobiles. Spotify is a Swedish audio streaming and media service with access to millions of songs and podcasts. OPPO Reno 6 series was launched in the month of July 2021. The phone is famous for its camera quality and design.

Talking about the tie-up, Damyant Kanoria, OPPO India, said that they are happy to partner with Spotify, to extend their relationship by giving a tailored listening experience. The collaboration will allow the users to record their emotions in the portrait mode as well as listen to the desired music made for their moods. Adding to the statement he said that the music transcends the boundaries and speaks to the deepest emotions and that is what this personalized playlist is intended to do. By knowing how exactly the user is feeling, it finds music that actually resonates with you.

Arjun Kolady, Sales head of Spotify India stated that they will work with OPPO to deliver the power of their personalization with a unique digital experience to release in Reno 6 series, wherein the users can get a personalized playlist according to their present mood. The tie-up with Spotify enables its current users to enjoy their desired as well as new songs on basis of their emotions. New members are familiarized with new songs and playlists according to the listener's preferences.