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Telecom and IT industry

Content Analytics market 2020 BY MANUFACTURERS, REGIONS, TYPE AND APPLICATION, FORECAST TO 2026

  • Code : SMI12698
  • Pages : 162
  • Date : Nov, 2019
  • Category : Telecom and IT
  • Publisher : SMI
  • Format : SMI PPT FormatSMI PDF Format

  • Purchase Options

 

The content analytics is a software tool, which helps in extracting and analyzing the structured and unstructured data. Content analytics provides insights to an organization, which helps understand the market trends and customer demand. Global content analytics market has generated a revenue of US$ 1,653.5 million in 2016. By the end of 2025, the content analytics market is projected to reach US$ 10,861.6 million, exhibiting a CAGR of 23.4%.

Content analytics is a tool that uses natural language queries, trends analysis, contextual discovery and predictive analytics to process digital content and user behavior in consuming and engaging with content, such as documents, news sites, customer conversations (both audio and text), and social network discussions, to answer specific questions.

Increasing amount of data is a major factor boosting growth of the global content analytics market over the forecast period. Moreover, increasing generation of unstructured data is expected to aid in growth of the global business intelligence and analytics market. For instance, according to International Data Corp, the total volume of data is expected to reach 163 zettabytes in 2025, of which around 80% is expected to be unstructured data.

Increasing use of social media and mobile devices is expected to propel growth of the global content analytics market. For instance, Facebook recorded 2.45 billion monthly active users as of the third quarter of 2019. Moreover, according to Telecom Regulatory Authority of India, India recorded 1,281,971,713 mobile users as of January 2019. Moreover, increasing adoption of content analytics is also expected to aid in growth of the market. For instance, in April 2018, Tata SIA Airlines Limited, operating as Vistara, announced partnership with Adobe, under which Vistara will use Adobe Analytics and Adobe Campaign to enhance its customer experience.

Increasing government initiatives for digitalization of various services is expected to offer lucrative growth opportunities for players in the global content analytics market. For instance, in December 2019, the Government of Saudi Arabia announced that Riyadh is set to become the Arab world’s first ever digital capital city, at the 23rd session of the Council of Arab Ministers of Communications and Information Technology.

However, risks associated with data security is a major factor that is expected to hinder growth of the global content analytics market.

Key players in the market are focused on launching new products to expand their product portfolio. For instance, in March 2018, Adobe launched Adobe analytics for streaming audio both for online and offline services.

Key Takeaways:

• Increasing amount of data is a major factor augmenting growth of the global content analytics market

• Increasing government initiatives for digitalization is expected to offer lucrative growth opportunities for market players

• Major players operating in the global content analytics market include Adobe Systems, Inc., Clarabridge, Inc., Interactive Intelligence Group, Inc., IBM Corporation, Nice Systems Ltd., Opentext Corporation, Oracle Corporation, SAP SE, SAS Institute, Inc., and Verint Systems

Market Dynamics:

Increasing requirement for real-time data analytics has become one of the major factors driving the content analytics market. Stiff competition in the market has made it necessary for organizations to understand the current market scenario, which, in turn, has driven the demand for real-time data insights. This increase in demand for real-time data insights fuels the requirement for real-time content analytic tools. In addition, growth of unstructured data and high traffic on social networking sites are some of the major driving factors for the growth of global content analytics market.

Market Taxonomy:

This report segments the global content analytics market on the basis of deployment model, application, verticals, and geography. On the basis of deployment model, the market is segmented into cloud and on-premises. Based on application, the market is segmented into text analytics, speech analytics, web analytics, and social media analytics. Also, based on verticals, the market is segmented into banking, financial services & insurance, healthcare, retail & consumer goods, IT & telecom, media & entertainment, travel & hospitality, and government
For a comprehensive understanding of market dynamics, the market is analyzed across key geographical regions namely North America, Europe, Asia Pacific, Latin America, Africa, and Middle East. Each of these regions is analyzed based on the market findings across major countries in these regions for a macro-level understanding of the market.

Key features of the study:

• This report provides an in-depth analysis of the content analytics market with market size (US$ Million) and CAGR (%) for the forecast period: 2017 - 2025, considering 2016 as the base year
• It elucidates potential revenue opportunity across different segments and explains attractive investment proposition matrix for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, regional outlook, and competitive strategy adopted by the leading players
• It profiles leading players in the global content analytics market based on the following parameters - company overview, financial performance, product portfolio, geographical presence, distribution strategies, key developments, and strategies
• Key companies covered as a part of this study include Adobe Systems, Inc., Interactive Intelligence Group, Inc., Clarabridge, Inc., International Business Machines (IBM) Corporation, Opentext Corporation, Nice Systems Ltd., Oracle Corporation, SAS Institute, Inc., SAP SE, and Verint Systems
• Insights from this report will allow marketers and management authorities of companies to make informed decisions with respect to their future product launch, technology upgrades, market expansion, and marketing tactics
• Various strategy matrices used in analyzing the content analytics market would provide stakeholders vital inputs to make strategic decisions accordingly

Detailed Segmentation:

• Global Content Analytics Market, By Deployment Model:
o Cloud
o On-Premises
• Global Content Analytics Market, By Application:
o Text Analytics
o Web Analytics
o Speech Analytics
o Social Media Analytics
o Others
• Global Content Analytics Market, By Verticals:
o Banking, Financial Services, and Insurance
o Healthcare
o Retail & Consumer Goods
o IT and Telecom
o Media & Entertainment
o Travel & Hospitality
o Government
o Others
• Global Content Analytics Market, By Geography:
o North America
 By Country
 U.S.
 Canada
 By Segmentation
 By Deployment Model
 Cloud
 On-Premises
 By Application
 Text Analytics
 Web Analytics
 Speech Analytics
 Social Media Analytics
 Others
 By Verticals
 Banking, Financial Services, and Insurance
 Healthcare
 Retail & Consumer Goods
 IT and Telecom
 Media & Entertainment
 Travel & Hospitality
 Government
 Others
o Europe
 By Country
 Germany
 U.K.
 France
 Italy
 Spain
 Russia
 Rest of Europe
 By Segmentation
 By Deployment Model
 Cloud
 On-Premises
 By Application
 Text Analytics
 Web Analytics
 Speech Analytics
 Social Media Analytics
 Others
 By Verticals
 Banking, Financial Services, and Insurance
 Healthcare
 Retail & Consumer Goods
 IT and Telecom
 Media & Entertainment
 Travel & Hospitality
 Government
 Others
o Asia Pacific
 By Country
 China
 India
 Japan
 Australia
 South Korea
 ASEAN
 Rest Of Asia Pacific
 By Segmentation
 By Deployment Model
 Cloud
 On-Premises
 By Application
 Text Analytics
 Web Analytics
 Speech Analytics
 Social Media Analytics
 Others
 By Verticals
 Banking, Financial Services, and Insurance
 Healthcare
 Retail & Consumer Goods
 IT and Telecom
 Media & Entertainment
 Travel & Hospitality
 Government
 Others
o Latin America
 By Country
 Brazil
 Mexico
 Rest Of Asia Pacific
 By Segmentation
 By Deployment Model
 Cloud
 On-Premises
 By Application
 Text Analytics
 Web Analytics
 Speech Analytics
 Social Media Analytics
 Others
 By Verticals
 Banking, Financial Services, and Insurance
 Healthcare
 Retail & Consumer Goods
 IT and Telecom
 Media & Entertainment
 Travel & Hospitality
 Government
 Others
o Africa
 By Country
 South Africa
 Central Africa
 North Africa
 By Segmentation
 By Deployment Model
 Cloud
 On-Premises
 By Application
 Text Analytics
 Web Analytics
 Speech Analytics
 Social Media Analytics
 Others
 By Verticals
 Banking, Financial Services, and Insurance
 Healthcare
 Retail & Consumer Goods
 IT and Telecom
 Media & Entertainment
 Travel & Hospitality
 Government
 Others
o Middle East
 By Country
 GCC
 Israel
 Rest Of Middle East
 By Segmentation
 By Deployment Model
 Cloud
 On-Premises
 By Application
 Text Analytics
 Web Analytics
 Speech Analytics
 Social Media Analytics
 Others
 By Verticals
 Banking, Financial Services, and Insurance
 Healthcare
 Retail & Consumer Goods
 IT and Telecom
 Media & Entertainment
 Travel & Hospitality
 Government
 Others
• Company Profiles
 Adobe Systems, Inc.
 Company Overview *
 Product Portfolio
 Financial Performance
 Recent Developments/Updates
 Clarabridge, Inc.
 Interactive Intelligence Group, Inc.
 International Business Machines (IBM) Corporation
 Nice Systems Ltd.
 Opentext Corporation
 Oracle Corporation
 SAP SE
 SAS Institute, Inc.
 Verint Systems

"*" marked represents similar segmentation in other categories in the respective section.

Table of Contents:

1. Research Objective and assumption
o Research Objectives
o Assumptions
o Abbreviations
2. Market Purview
o Report Description
? Market Definition and Scope
o Executive Summary
? Market Snippet By Deployment Model
? Market Snippet By Application
? Market Snippet By Vertical
? Market Snippet By Region
o Coherent Opportunity Map (COM)
3. Market Dynamics, Regulations, and Trends Analysis
o Market Dynamics
? Drivers
? Restraints
? Market Opportunities
? Regulatory Scenario
? Industry Trend
? Epidemiology/Prevalence/Incidence
? Merger and Acquisitions
? New Product Approvals/Launch
? Promotion and Marketing Initiatives
4. Global Content Analytics Market, By Deployment Model, 2015 - 2025 (USD Million)
o Introduction
? Market Share Analysis, 2016 and 2025 (%)
? Segment Trends
o Cloud
? Introduction
? Market Size and Forecast, and Y-O-Y Growth, 2015 - 2025, (USD Million)
o On-Premises
? Introduction
? Market Size and Forecast, and Y-O-Y Growth, 2015 - 2025, (USD Million)
o Basis Point Analysis
5. Global Content Analytics Market, By Application, 2015 - 2025 (USD Million)
o Introduction
? Market Share Analysis, 2016 and 2025 (%)
? Segment Trends
o Text Analytics
? Introduction
? Market Size and Forecast, and Y-O-Y Growth, 2015 - 2025, (USD Million)
o Web Analytics
? Introduction
? Market Size and Forecast, and Y-O-Y Growth, 2015 - 2025, (USD Million)
o Speech Analytics
? Introduction
? Market Size and Forecast, and Y-O-Y Growth, 2015 - 2025, (USD Million)
o Social Media Analytics
? Introduction
? Market Size and Forecast, and Y-O-Y Growth, 2015 - 2025, (USD Million)
o Others
? Introduction
? Market Size and Forecast, and Y-O-Y Growth, 2015 - 2025, (USD Million)
o Basis Point Analysis
6. Global Content Analytics Market, By Vertical, 2015 - 2025 (USD Million)
o Introduction
? Market Share Analysis, 2016 and 2025 (%)
? Segment Trends
o Banking, Financial Services, and Insurance
? Introduction
? Market Size and Forecast, and Y-O-Y Growth, 2015 - 2025, (USD Million)
o Healthcare
? Introduction
? Market Size and Forecast, and Y-O-Y Growth, 2015 - 2025, (USD Million)
o Retail & Consumer Goods
? Introduction
? Market Size and Forecast, and Y-O-Y Growth, 2015 - 2025, (USD Million)
o IT & Telecom
? Introduction
? Market Size and Forecast, and Y-O-Y Growth, 2015 - 2025, (USD Million)
o Media & Entertainment
? Introduction
? Market Size and Forecast, and Y-O-Y Growth, 2015 - 2025, (USD Million)
o Travel & Hospitality
? Introduction
? Market Size and Forecast, and Y-O-Y Growth, 2015 - 2025, (USD Million)
o Government
? Introduction
? Market Size and Forecast, and Y-O-Y Growth, 2015 - 2025, (USD Million)
o Others
? Introduction
? Market Size and Forecast, and Y-O-Y Growth, 2015 - 2025, (USD Million)
o Basis Point Analysis
7. Global Content Analytics Market, By Regions, 2015 - 2025 (USD Million)
o Introduction
? Market Share Analysis, By Region, 2016 and 2025 (%)
? Y-O-Y Growth Analysis, For Regions, 2015 - 2025
o North America
? By Country
? U.S.
? Canada
? By Segment
? Market Size and Forecast, By Deployment Model, 2015 - 2025 (USD Million)
? Market Size and Forecast, By Application, 2015 - 2025 (USD Million)
? Market Size and Forecast, By Vertical, 2015 - 2025 (USD Million)
o Europe
? By Country
? Germany
? UK
? France
? Italy
? Spain
? Russia
? Rest of Europe
? By Segment
? Market Size and Forecast, By Deployment Model, 2015 - 2025 (USD Million)
? Market Size and Forecast, By Application, 2015 - 2025 (USD Million)
? Market Size and Forecast, By Vertical, 2015 - 2025 (USD Million)
o Asia Pacific
? By Country
? China
? India
? Japan
? Australia
? South Korea
? ASEAN
? Rest Of Asia Pacific
? By Segment
? Market Size and Forecast, By Deployment Model, 2015 - 2025 (USD Million)
? Market Size and Forecast, By Application, 2015 - 2025 (USD Million)
? Market Size and Forecast, By Vertical, 2015 - 2025 (USD Million)
o Latin America
? By Country
? Brazil
? Mexico
? Rest Of Asia Pacific
? By Segment
? Market Size and Forecast, By Deployment Model, 2015 - 2025 (USD Million)
? Market Size and Forecast, By Application, 2015 - 2025 (USD Million)
? Market Size and Forecast, By Vertical, 2015 - 2025 (USD Million)
o Africa
? By Country
? South Africa
? Central Africa
? North Africa
? By Segment
? Market Size and Forecast, By Deployment Model, 2015 - 2025 (USD Million)
? Market Size and Forecast, By Application, 2015 - 2025 (USD Million)
? Market Size and Forecast, By Vertical, 2015 - 2025 (USD Million)
o Middle East
? By Country
? GCC
? Israel
? Rest Of Middle East
? By Segment
? Market Size and Forecast, By Deployment Model, 2015 - 2025 (USD Million)
? Market Size and Forecast, By Application, 2015 - 2025 (USD Million)
? Market Size and Forecast, By Vertical, 2015 - 2025 (USD Million)
8. Competitive Landscape
o Company Profiles
? Adobe Systems, Inc.
? Company Overview
? Product Portfolio
? Financial Performance
? Recent Developments/Updates
? Interactive Intelligence Group, Inc.
? Clarabridge, Inc.
? International Business Machines (IBM) Corporation
? Opentext Corporation
? Nice Systems Ltd.
? Oracle Corporation
? SAS Institute, Inc.
? SAP SE
? Verint Systems.
o Analyst Views
9. Section
o References
o Research Methodology
o About us and Sales Contact
*Browse all the market data tables and figures on "Content Analytics (CGM) Market - Global forecast to 2025".

 

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