This report studies the global Brand Management Software market analyzes and researches the Brand Management Software development status and forecast in United States, EU, Japan, China, India and Southeast Asia.
Using a brand management software platform is a critical part of ensuring that your brand is protected. With this kind of software, you can be assured that all of your branded assets will remain secure. Dedicated brand management software tools can also help you manage multiple external partners. Using a brand management tool can also eliminate annoying requests and instances of misuse. These programs are available in different price ranges, ranging from a free plan to a customized enterprise plan.
A brand management software can help you streamline your workflow. This software allows you to upload and share brand collateral, including videos and images. The process of managing brand assets is usually streamlined, thanks to the software's ability to track each step. The best brand management software also allows you to control access, create content in multiple formats, and distribute assets to various channels. It's essential for companies that want to ensure that their brands are protected, and this can be done with the use of a brand management solution.
Market Dynamics
Increasing adoption of brand management is expected to propel growth of the global brand management software market over the forecast period. For instance, in October 2021, Xavier University partnered with The Brandr Group to allow Xavier's student-athletes to profit off their Name, Image and Likeness (NIL) using the school's official trademarks and logos.
Moreover, launch of products and services is also expected to propel growth of the global brand management software market over the forecast period. For instance, in October 2019, Bynder launched Digital Brand Templates and enhanced Brand Guidelines.
Key Takeaways
- Launch of new products is expected to propel growth of the global brand management software market over the forecast period. For instance, in October 2021, MarcomCentral launched their channel Partner Program.
- Major players operating in the global brand management software market are focused on adopting partnership strategies to enhance their product portfolio. For instance, in April 2021, Brandworkz partnered with Germany-based technology company, CI HUB to enable Brandworkz clients to access and use all of the digital assets stored in their Brandworkz Brand Management System within their Adobe CC applications.
- Major players operating in the global brand management software market include, Brandworkz, Bynder, Hootsuite Media, MarcomCentral, Webdam, BLUE Software, Brandfolder Digital Asset Management, Brandwatch, Lucid Software, MediaValet, Meltwater, OpenText, Quark Software, and Sproutloud Media Networks
Market segment by Regions/Countries, this report covers
United States
EU
Japan
China
India
Southeast Asia
Market segment by Type, Brand Management Software can be split into
Cloud-based
On-premise
Market segment by Application, Brand Management Software can be split into
Office
Commercial
Others
Table of Contents
Global Brand Management Software Market Size, Status and Forecast 2025
1 Industry Overview of Brand Management Software
1.1 Brand Management Software Market Overview
1.1.1 Brand Management Software Product Scope
1.1.2 Market Status and Outlook
1.2 Global Brand Management Software Market Size and Analysis by Regions
1.2.1 United States
1.2.2 EU
1.2.3 Japan
1.2.4 China
1.2.5 India
1.2.6 Southeast Asia
1.3 Brand Management Software Market by Type
1.3.1 Cloud based
1.3.2 On premise
1.4 Brand Management Software Market by End Users/Application
1.4.1 Office
1.4.2 Commercial
1.4.3 Others
2 Global Brand Management Software Competition Analysis by Players
2.1 Brand Management Software Market Size (Value) by Players (2018 and 2019)
2.2 Competitive Status and Trend
2.2.1 Market Concentration Rate
2.2.2 Product/Service Differences
2.2.3 New Entrants
2.2.4 The Technology Trends in Future
3 Company (Top Players) Profiles
3.1 Brandworkz
3.1.1 Company Profile
3.1.2 Main Business/Business Overview
3.1.3 Products, Services and Solutions
3.1.4 Brand Management Software Revenue (Value) (2014-2019)
3.1.5 Recent Developments
3.2 Bynder
3.2.1 Company Profile
3.2.2 Main Business/Business Overview
3.2.3 Products, Services and Solutions
3.2.4 Brand Management Software Revenue (Value) (2014-2019)
3.2.5 Recent Developments
3.3 Hootsuite Media
3.3.1 Company Profile
3.3.2 Main Business/Business Overview
3.3.3 Products, Services and Solutions
3.3.4 Brand Management Software Revenue (Value) (2014-2019)
3.3.5 Recent Developments
3.4 MarcomCentral
3.4.1 Company Profile
3.4.2 Main Business/Business Overview
3.4.3 Products, Services and Solutions
3.4.4 Brand Management Software Revenue (Value) (2014-2019)
3.4.5 Recent Developments
3.5 Webdam
3.5.1 Company Profile
3.5.2 Main Business/Business Overview
3.5.3 Products, Services and Solutions
3.5.4 Brand Management Software Revenue (Value) (2014-2019)
3.5.5 Recent Developments
3.6 BLUE Software
3.6.1 Company Profile
3.6.2 Main Business/Business Overview
3.6.3 Products, Services and Solutions
3.6.4 Brand Management Software Revenue (Value) (2014-2019)
3.6.5 Recent Developments
3.7 Brandfolder Digital Asset Management
3.7.1 Company Profile
3.7.2 Main Business/Business Overview
3.7.3 Products, Services and Solutions
3.7.4 Brand Management Software Revenue (Value) (2014-2019)
3.7.5 Recent Developments
3.8 Brandwatch
3.8.1 Company Profile
3.8.2 Main Business/Business Overview
3.8.3 Products, Services and Solutions
3.8.4 Brand Management Software Revenue (Value) (2014-2019)
3.8.5 Recent Developments
3.9 Lucid Software
3.9.1 Company Profile
3.9.2 Main Business/Business Overview
3.9.3 Products, Services and Solutions
3.9.4 Brand Management Software Revenue (Value) (2014-2019)
3.9.5 Recent Developments
3.10 MediaValet
3.10.1 Company Profile
3.10.2 Main Business/Business Overview
3.10.3 Products, Services and Solutions
3.10.4 Brand Management Software Revenue (Value) (2014-2019)
3.10.5 Recent Developments
3.11 Meltwater
3.12 OpenText
3.13 Quark Software
3.14 Sproutloud media networks
4 Global Brand Management Software Market Size by Type and Application (2014-2019)
4.1 Global Brand Management Software Market Size by Type (2014-2019)
4.2 Global Brand Management Software Market Size by Application (2014-2019)
4.3 Potential Application of Brand Management Software in Future
4.4 Top Consumer/End Users of Brand Management Software
5 United States Brand Management Software Development Status and Outlook
5.1 United States Brand Management Software Market Size (2014-2019)
5.2 United States Brand Management Software Market Size and Market Share by Players (2018 and 2019)
6 EU Brand Management Software Development Status and Outlook
6.1 EU Brand Management Software Market Size (2014-2019)
6.2 EU Brand Management Software Market Size and Market Share by Players (2018 and 2019)
7 Japan Brand Management Software Development Status and Outlook
7.1 Japan Brand Management Software Market Size (2014-2019)
7.2 Japan Brand Management Software Market Size and Market Share by Players (2018 and 2019)
8 China Brand Management Software Development Status and Outlook
8.1 China Brand Management Software Market Size (2014-2019)
8.2 China Brand Management Software Market Size and Market Share by Players (2018 and 2019)
9 India Brand Management Software Development Status and Outlook
9.1 India Brand Management Software Market Size (2014-2019)
9.2 India Brand Management Software Market Size and Market Share by Players (2018 and 2019)
10 Southeast Asia Brand Management Software Development Status and Outlook
10.1 Southeast Asia Brand Management Software Market Size (2014-2019)
10.2 Southeast Asia Brand Management Software Market Size and Market Share by Players (2018 and 2019)
11 Market Forecast by Regions, Type and Application (2019-2025)
11.1 Global Brand Management Software Market Size (Value) by Regions (2019-2025)
11.1.1 United States Brand Management Software Revenue and Growth Rate (2019-2025)
11.1.2 EU Brand Management Software Revenue and Growth Rate (2019-2025)
11.1.3 Japan Brand Management Software Revenue and Growth Rate (2019-2025)
11.1.4 China Brand Management Software Revenue and Growth Rate (2019-2025)
11.1.5 India Brand Management Software Revenue and Growth Rate (2019-2025)
11.1.6 Southeast Asia Brand Management Software Revenue and Growth Rate (2019-2025)
11.2 Global Brand Management Software Market Size (Value) by Type (2019-2025)
11.3 Global Brand Management Software Market Size by Application (2019-2025)
12 Brand Management Software Market Dynamics
12.1 Brand Management Software Market Opportunities
12.2 Brand Management Software Challenge and Risk
12.2.1 Competition from Opponents
12.2.2 Downside Risks of Economy
12.3 Brand Management Software Market Constraints and Threat
12.3.1 Threat from Substitute
12.3.2 Government Policy
12.3.3 Technology Risks
12.4 Brand Management Software Market Driving Force
12.4.1 Growing Demand from Emerging Markets
12.4.2 Potential Application
13 Market Effect Factors Analysis
13.1 Technology Progress/Risk
13.1.1 Substitutes
13.1.2 Technology Progress in Related Industry
13.2 Consumer Needs Trend/Customer Preference
13.3 External Environmental Change
13.3.1 Economic Fluctuations
13.3.2 Other Risk Factors
14 Research Finding/Conclusion
15 Appendix
Methodology
Analyst Introduction
Data Source
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