With the slowdown in world economic growth, the Prenatal Vitamin Supplements industry has also suffered a certain impact, but still maintained a relatively optimistic growth, the past four years, Prenatal Vitamin Supplements market size to maintain the average annual growth rate of XXX from XXX million $ in 2014 to XXX million $ in 2019, Stratagem Market Insights analysts believe that in the next few years, Prenatal Vitamin Supplements market size will be further expanded, we expect that by 2026, The market size of the Prenatal Vitamin Supplements will reach XXX million $.
Prenatal vitamin supplements are made for pregnant woman or those expecting pregnancy. These supplements contain vitamins and minerals. Folic acid is the most important vitamin for pre-pregnancy health.
Increasing health awareness among pregnant women is expected to boost growth of the global prenatal vitamin supplements market over the forecast period. Moreover, increasing number of woman labor force has led to stressful and sedentary lifestyle, which is also expected to aid in growth of the market. For instance, according to Catalyst, a global nonprofit organization, in 2018, there were 75,978,000 women aged 16 and over in the labor force in the U.S., representing 46.9% of the total labor force. Moreover, 57.1% of women participated in the labor force, compared to 69.1% of men.
Increasing global population and birth rate is expected to propel growth of the global prenatal vitamin supplements market over the forecast period. For instance, according to projections by Population Reference Bureau (PRB) included in the 2018 World Population Data Sheet, the world population is expected to reach 9.9 billion by 2050, up 2.3 billion or 29% from an estimated 7.6 billion people in 2018.
High prevalence of anemia among pregnant woman is expected to offer lucrative growth opportunities for players in the global prenatal vitamin supplements market. For instance, according to the study. ‘Prevalence and risk factors of anemia among pregnant women attending a public-sector hospital in Bangalore, South India’, published in the Journal of Family Medicine and Primary Care in January 2019, prevalence of anemia was 33.9% in the study population of pregnant women. Moreover, increasing cases of pregnancy-related complications is also expected to aid in growth of the market. For instance, according to The United Nations Children's Fund (UNICEF), June 2019 report, pregnancy-related complications are the major cause of death among adolescent girls in Africa, Asia, and Latin America and the Caribbean.
Major players in the market are focused on launching organic products. For instance, in April 2019, Church & Dwight launched vitafusionTM Organic, a new line of USDA certified organic supplements including: Women’s Multi, Men’s Multi, Vitamin D3 and Vitamin B-12.
Key Takeaways:
- Increasing health awareness among pregnant women is expected to augment growth of the global prenatal vitamin supplements market over the forecast period
- High prevalence of anemia among pregnant woman is expected to offer lucrative growth opportunities for players in the market
- Major players operating in the global prenatal vitamin supplements market include, Church & Dwight, Country Life, Garden of Life, Rainbow Light, Biotics Research, MegaFood, Metagenics, Nutramark, New Chapter, Pharmavite, and Twinlab
This Report covers the manufacturers' data, including: shipment, price, revenue, gross profit, interview record, business distribution etc., these data help the consumer know about the competitors better. This report also covers all the regions and countries of the world, which shows a regional development status, including market size, volume and value, as well as price data.
Besides, the report also covers segment data, including: type segment, industry segment, channel segment etc. cover different segment market size, both volume and value. Also cover different industries clients information, which is very important for the manufacturers.
Section 1: Definition
Section (2 3): Manufacturer Detail
✧ Church & Dwight
✧ Country Life
✧ Garden of Life
✧ Rainbow Light
✧ Biotics Research
✧ MegaFood
✧ Metagenics
✧ Nutramark
✧ New Chapter
✧ Pharmavite
✧ Twinlab
Section 4: Region Segmentation
✧ North America Country (United States, Canada)
✧ South America
✧ Asia Country (China, Japan, India, Korea)
✧ Europe Country (Germany, UK, France, Italy)
✧ Other Country (Middle East, Africa, GCC)
Section (5 6 7): Type Segmentation
Product Type Segmentation ✒
✧ Vitamin A
✧ Vitamin D
✧ Vitamin E
Industry Segmentation ✒
✧ Retail Stores
✧ Direct Selling
✧ Online
Channel (Direct Sales, Distributor) Segmentation
Section 8: Trend (2019-2026)
Section 9: Product Type Detail
Section 10: Downstream Consumer
Section 11: Cost Structure
Section 12: Conclusion
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