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Telecom and IT industry

Social Media Advertising Software Market 2020 By Manufacturers, Regions, Type, And Application, Forecast To 2026

  • Code : SMI17436
  • Pages : 111
  • Date : Jan, 2020
  • Category : Telecom and IT
  • Publisher : SMI
  • Format : SMI PPT FormatSMI PDF Format



 

Summary

The global Social Media Advertising Software Market is expected to witness a CAGR of xx% over the forecast period 2020-2026 and is expected to reach US$ xx million in 2026, from US$ xx million in 2019. 

The Social Media Advertising Software Market report highlights product development and growth strategies such as merger and acquisition adopted by market players along with SWOT Analysis, PEST and Porter’s Five Forces analyses of the Social Media Advertising Software Market, which highlight the strengths, weaknesses, opportunities, and commination of key companies. Moreover, the report offers two distinct market forecasts, one from the perspective of the producer and another from that of the consumer.

The various contributors involved in the value chain of the product include manufacturers, suppliers, distributors, intermediaries, and customers.

The Key Manufacturers covered in this Report:-

  • Adobe Systems Incorporated (US)
  • Oracle Corporation (US)
  • SAP SE (Germany)
  • Salesforce.com, inc. (US)
  • IBM Corporation (US)
  • Marketo, Inc. (US)
  • Microsoft Corporation (US)
  • HubSpot Inc. (US)
  • SAS Institute Inc. (US)
  • Act-On Software (US)
  • SimplyCast (Canada)

By the Product Type, the market is primarily segmented into:

  • On-Premises
  • Cloud

By Applications, the market is segmented into:

  • BFSI
  • Transportation and Logistics
  • Consumer Goods and Retail
  • Education
  • Healthcare
  • Manufacturing
  • Media and Entertainment
  • Telecom and IT
  • Travel and Hospitality

The Report covers the following Regions:

  • North America
    • United States
    • Canada
    • Mexico
  • Asia Pacific
    • China
    • Japan
    • South Korea
    • India
    • Australia
    • Indonesia
    • Thailand
    • Malaysia
    • Philippines
    • Vietnam
  • Europe
    • Germany
    • France
    • UK
    • Italy
    • Russia
  • Central & South America
    • Brazil
  • Middle East & Africa
    • Turkey
    • GCC Countries
    • Egypt
    • South Africa

Objective of the Social Media Advertising Software Market Report:

  • To assess the size of the market by value and volume
  • Analyze the Social Media Advertising Software Market in terms of regions and major countries
  • Highlight recent developments and trends in the market
  • Offer perceptive data regarding major market players in terms of key developments, strategies, and product portfolio
  • Determine share of the Social Media Advertising Software Market in terms of various segments such as by product type, application, and end-user
  • Offer accurate projection of the market for the forecast period using state-of –the-art tools and the current primary and secondary research approaches
  • Discuss major factors that impact growth of the Social Media Advertising Software Market

The Social Media Advertising Software Market engages the readers with all pivotal approaches to understand their position in the industry based on revenue or sales growth. The report efficiently evaluates the Social Media Advertising Software Market from various dimensions to deliver an end-product that is informative, elaborate, and accurate and includes detailed market segmentation, regional analysis, and competition in the market. The information in the report is backed by annual company reports, financial reports, press releases, regulatory databases, government documents, and statistical databases.

For the data information by region, company, type and application, 2019 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.

Key Stakeholders:

  • Material suppliers/wholesalers
  • Market Distributors/traders
  • Regulatory bodies
  • Research organizations, and consulting firms
  • Commercial research & developments (R&D)
  • Trade associations and industry bodies
  • Importers and exporters
  • End-use industries

Available Customizations:

Custom research is one of the most crucial components of the business strategy that helps an organization gain insight into specific business sector, aligned with its specific area of interest. Thus, SMI offers more accurate, pragmatic, and actionable information specifically tailored to suit your business needs.

Table of Contents

Social Media Advertising Software Market Report by Company, Regions, Types and Applications, Global Status and Forecast to 2025
1 Industry Overview of Social Media Advertising Software
1.1 Social Media Advertising Software Market Overview
1.1.1 Social Media Advertising Software Product Scope
1.1.2 Market Status and Outlook
1.2 Global Social Media Advertising Software Market Size and Analysis by Regions
1.2.1 North America
1.2.2 Europe
1.2.3 China
1.2.4 Rest of Asia Pacific
1.2.5 Central & South America
1.2.6 Middle East & Africa
1.3 Social Media Advertising Software Market by Type
1.3.1 Global Social Media Advertising Software Revenue (Million US$) and Growth Comparison by Type (2014-2025)
1.3.2 Global Social Media Advertising Software Revenue Market Share by Type in 2018
1.3.3 On-Premises
1.3.4 Cloud
1.4 Social Media Advertising Software Market by End Users/Application
1.4.1 BFSI
1.4.2 Transportation and Logistics
1.4.3 Consumer Goods and Retail
1.4.4 Education
1.4.5 Healthcare
1.4.6 Manufacturing
1.4.7 Media and Entertainment
1.4.8 Telecom and IT
1.4.9 Travel and Hospitality

2 Global Social Media Advertising Software Competition Analysis by Players
2.1 Global Social Media Advertising Software Market Size (Million US$) by Players (2014-2019)
2.2 Competitive Status
2.2.1 Market Concentration Rate
2.2.2 Product/Service Differences
2.2.3 Mergers & Acquisitions, Expansion Plans

3 Company (Top Players) Profiles and Key Data
3.1 Adobe Systems Incorporated (US)
3.1.1 Company Profile
3.1.2 Main Business/Business Overview
3.1.3 Products, Services and Solutions
3.1.4 Social Media Advertising Software Revenue (Value) (2014-2019)
3.1.5 Recent Developments
3.2 Oracle Corporation (US)
3.2.1 Company Profile
3.2.2 Main Business/Business Overview
3.2.3 Products, Services and Solutions
3.2.4 Social Media Advertising Software Revenue (Value) (2014-2019)
3.2.5 Recent Developments
3.3 SAP SE (Germany)
3.3.1 Company Profile
3.3.2 Main Business/Business Overview
3.3.3 Products, Services and Solutions
3.3.4 Social Media Advertising Software Revenue (Value) (2014-2019)
3.3.5 Recent Developments
3.4 Salesforce.com, inc. (US)
3.4.1 Company Profile
3.4.2 Main Business/Business Overview
3.4.3 Products, Services and Solutions
3.4.4 Social Media Advertising Software Revenue (Value) (2014-2019)
3.4.5 Recent Developments
3.5 IBM Corporation (US)
3.5.1 Company Profile
3.5.2 Main Business/Business Overview
3.5.3 Products, Services and Solutions
3.5.4 Social Media Advertising Software Revenue (Value) (2014-2019)
3.5.5 Recent Developments
3.6 Marketo, Inc. (US)
3.6.1 Company Profile
3.6.2 Main Business/Business Overview
3.6.3 Products, Services and Solutions
3.6.4 Social Media Advertising Software Revenue (Value) (2014-2019)
3.6.5 Recent Developments
3.7 Microsoft Corporation (US)
3.7.1 Company Profile
3.7.2 Main Business/Business Overview
3.7.3 Products, Services and Solutions
3.7.4 Social Media Advertising Software Revenue (Value) (2014-2019)
3.7.5 Recent Developments
3.8 HubSpot Inc. (US)
3.8.1 Company Profile
3.8.2 Main Business/Business Overview
3.8.3 Products, Services and Solutions
3.8.4 Social Media Advertising Software Revenue (Value) (2014-2019)
3.8.5 Recent Developments
3.9 SAS Institute Inc. (US)
3.9.1 Company Profile
3.9.2 Main Business/Business Overview
3.9.3 Products, Services and Solutions
3.9.4 Social Media Advertising Software Revenue (Value) (2014-2019)
3.9.5 Recent Developments
3.10 Act-On Software (US)
3.10.1 Company Profile
3.10.2 Main Business/Business Overview
3.10.3 Products, Services and Solutions
3.10.4 Social Media Advertising Software Revenue (Value) (2014-2019)
3.10.5 Recent Developments
3.11 SimplyCast (Canada)

4 Global Social Media Advertising Software Market Size by Type and Application (2014-2019)
4.1 Global Social Media Advertising Software Market Size by Type (2014-2019)
4.2 Global Social Media Advertising Software Market Size by Application (2014-2019)
4.3 Potential Application of Social Media Advertising Software in Future
4.4 Top Consumer/End Users of Social Media Advertising Software

5 North America Social Media Advertising Software Development Status and Outlook
5.1 North America Social Media Advertising Software Market Size (2014-2019)
5.2 North America Social Media Advertising Software Market Size and Market Share by Players (2014-2019)
5.3 North America Social Media Advertising Software Market Size by Application (2014-2019)

6 Europe Social Media Advertising Software Development Status and Outlook
6.1 Europe Social Media Advertising Software Market Size (2014-2019)
6.2 Europe Social Media Advertising Software Market Size and Market Share by Players (2014-2019)
6.3 Europe Social Media Advertising Software Market Size by Application (2014-2019)

7 China Social Media Advertising Software Development Status and Outlook
7.1 China Social Media Advertising Software Market Size (2014-2019)
7.2 China Social Media Advertising Software Market Size and Market Share by Players (2014-2019)
7.3 China Social Media Advertising Software Market Size by Application (2014-2019)

8 Rest of Asia Pacific Social Media Advertising Software Development Status and Outlook
8.1 Rest of Asia Pacific Social Media Advertising Software Market Size (2014-2019)
8.2 Rest of Asia Pacific Social Media Advertising Software Market Size and Market Share by Players (2014-2019)
8.3 Rest of Asia Pacific Social Media Advertising Software Market Size by Application (2014-2019)

9 Central & South America Social Media Advertising Software Development Status and Outlook
9.1 Central & South America Social Media Advertising Software Market Size (2014-2019)
9.2 Central & South America Social Media Advertising Software Market Size and Market Share by Players (2014-2019)
9.3 Central & South America Social Media Advertising Software Market Size by Application (2014-2019)

10 Middle East & Africa Social Media Advertising Software Development Status and Outlook
10.1 Middle East & Africa Social Media Advertising Software Market Size (2014-2019)
10.2 Middle East & Africa Social Media Advertising Software Market Size and Market Share by Players (2014-2019)
10.3 Middle East & Africa Social Media Advertising Software Market Size by Application (2014-2019)

11 Market Forecast by Regions and Application (2019-2025)
11.1 Global Social Media Advertising Software Market Size by Regions (2019-2025)
11.1.1 North America Social Media Advertising Software Revenue and Growth Rate (2019-2025)
11.1.2 Europe Social Media Advertising Software Revenue and Growth Rate (2019-2025)
11.1.3 China Social Media Advertising Software Revenue and Growth Rate (2019-2025)
11.1.4 Rest of Asia Pacific Social Media Advertising Software Revenue and Growth Rate (2019-2025)
11.1.5 Central & South America Social Media Advertising Software Revenue and Growth Rate (2019-2025)
11.1.6 Middle East & Africa Social Media Advertising Software Revenue and Growth Rate (2019-2025)
11.2 Global Social Media Advertising Software Market Size by Application (2019-2025)
11.3 The Market Drivers in Future

12 Social Media Advertising Software Market Dynamics
12.1 Industry Trends
12.2 Market Drivers
12.3 Market Challenges
12.4 Porters Five Forces Analysis

13 Research Finding /Conclusion

14 Methodology and Data Source
14.1 Methodology/Research Approach
14.1.1 Research Programs/Design
14.1.2 Market Size Estimation
14.1.3 Market Breakdown and Data Triangulation
14.2 Data Source
14.2.1 Secondary Sources
14.2.2 Primary Sources
14.3 Disclaimer
14.4 Author List

List of Table
List of Tables and Figures

Figure Global Social Media Advertising Software Market Size (Million USD) Status and Outlook (2014-2025)
Table Global Social Media Advertising Software Market Size (Million USD) and Growth Rate by Regions (2014-2025)
Figure Global Social Media Advertising Software Market Share by Regions (2014-2019)
Figure North America Social Media Advertising Software Market Size (Million USD) and Growth Rate (2014-2019)
Figure Europe Social Media Advertising Software Market Size (Million USD) and Growth Rate (2014-2019)
Figure China Social Media Advertising Software Market Size (Million USD) and Growth Rate (2014-2019)
Figure Rest of Asia Pacific Social Media Advertising Software Market Size (Million USD) and Growth Rate (2014-2019)
Figure Central & South America Social Media Advertising Software Market Size (Million USD) and Growth Rate (2014-2019)
Figure Middle East & Africa Social Media Advertising Software Market Size (Million USD) and Growth Rate (2014-2019)
Figure Global Social Media Advertising Software Market Share by Type in 2018 & 2025
Figure On-Premises Market Size (Million USD) and Growth Rate (2014-2019)
Figure Cloud Market Size (Million USD) and Growth Rate (2014-2019)
Table Global Social Media Advertising Software Market Size (Million US$) Comparison by Application (2014-2025)
Figure Global Social Media Advertising Software Market Share by Application in 2018 & 2025
Figure Social Media Advertising Software Market Size (Million USD) and Growth Rate in BFSI (2014-2019)
Figure Social Media Advertising Software Market Size (Million USD) and Growth Rate in Transportation and Logistics (2014-2019)
Figure Social Media Advertising Software Market Size (Million USD) and Growth Rate in Consumer Goods and Retail (2014-2019)
Figure Social Media Advertising Software Market Size (Million USD) and Growth Rate in Education (2014-2019)
Figure Social Media Advertising Software Market Size (Million USD) and Growth Rate in Healthcare (2014-2019)
Figure Social Media Advertising Software Market Size (Million USD) and Growth Rate in Manufacturing (2014-2019)
Figure Social Media Advertising Software Market Size (Million USD) and Growth Rate in Media and Entertainment (2014-2019)
Figure Social Media Advertising Software Market Size (Million USD) and Growth Rate in Telecom and IT (2014-2019)
Figure Social Media Advertising Software Market Size (Million USD) and Growth Rate in Travel and Hospitality (2014-2019)
Table Global Social Media Advertising Software Revenue (Million US$) by Players (2014-2019)
Table Global Social Media Advertising Software Revenue Market Share by Players (2014-2019)
Eigure Social Media Advertising Software Market Size Share by Players in 2018
Table Global Social Media Advertising Software Manufacturers Market Concentration Ratio (CR5 and HHI)
Figure Global Top 5 Players Social Media Advertising Software Market Share in 2018
Figure Global Top 10 Players Social Media Advertising Software Market Share in 2018
Table Social Media Advertising Software Key Players Product/Service
Table Mergers & Acquisitions, Expansion Plans
Table Adobe Systems Incorporated (US) Basic Information List
Table Adobe Systems Incorporated (US) Description and Business Overview
Table Adobe Systems Incorporated (US) Social Media Advertising Software Products, Services and Solutions
Table Revenue (Million US$) in Social Media Advertising Software Business of Adobe Systems Incorporated (US) (2014-2019)
Table Adobe Systems Incorporated (US) Social Media Advertising Software Recent Developments
Table Oracle Corporation (US) Basic Information List
Table Oracle Corporation (US) Description and Business Overview
Table Oracle Corporation (US) Social Media Advertising Software Products, Services and Solutions
Table Revenue (Million US$) in Social Media Advertising Software Business of Oracle Corporation (US) (2014-2019)
Table Oracle Corporation (US) Social Media Advertising Software Recent Developments
Table SAP SE (Germany) Basic Information List
Table SAP SE (Germany) Description and Business Overview
Table SAP SE (Germany) Social Media Advertising Software Products, Services and Solutions
Table Revenue (Million US$) in Social Media Advertising Software Business of SAP SE (Germany) (2014-2019)
Table SAP SE (Germany) Social Media Advertising Software Recent Developments
Table Salesforce.com, inc. (US) Basic Information List
Table Salesforce.com, inc. (US) Description and Business Overview
Table Salesforce.com, inc. (US) Social Media Advertising Software Products, Services and Solutions
Table Revenue (Million US$) in Social Media Advertising Software Business of Salesforce.com, inc. (US) (2014-2019)
Table Salesforce.com, inc. (US) Social Media Advertising Software Recent Developments
Table IBM Corporation (US) Basic Information List
Table IBM Corporation (US) Description and Business Overview
Table IBM Corporation (US) Social Media Advertising Software Products, Services and Solutions
Table Revenue (Million US$) in Social Media Advertising Software Business of IBM Corporation (US) (2014-2019)
Table IBM Corporation (US) Social Media Advertising Software Recent Developments
Table Marketo, Inc. (US) Basic Information List
Table Marketo, Inc. (US) Description and Business Overview
Table Marketo, Inc. (US) Social Media Advertising Software Products, Services and Solutions
Table Revenue (Million US$) in Social Media Advertising Software Business of Marketo, Inc. (US) (2014-2019)
Table Marketo, Inc. (US) Social Media Advertising Software Recent Developments
Table Microsoft Corporation (US) Basic Information List
Table Microsoft Corporation (US) Description and Business Overview
Table Microsoft Corporation (US) Social Media Advertising Software Products, Services and Solutions
Table Revenue (Million US$) in Social Media Advertising Software Business of Microsoft Corporation (US) (2014-2019)
Table Microsoft Corporation (US) Social Media Advertising Software Recent Developments
Table HubSpot Inc. (US) Basic Information List
Table HubSpot Inc. (US) Description and Business Overview
Table HubSpot Inc. (US) Social Media Advertising Software Products, Services and Solutions
Table Revenue (Million US$) in Social Media Advertising Software Business of HubSpot Inc. (US) (2014-2019)
Table HubSpot Inc. (US) Social Media Advertising Software Recent Developments
Table SAS Institute Inc. (US) Basic Information List
Table SAS Institute Inc. (US) Description and Business Overview
Table SAS Institute Inc. (US) Social Media Advertising Software Products, Services and Solutions
Table Revenue (Million US$) in Social Media Advertising Software Business of SAS Institute Inc. (US) (2014-2019)
Table SAS Institute Inc. (US) Social Media Advertising Software Recent Developments
Table Act-On Software (US) Basic Information List
Table Act-On Software (US) Description and Business Overview
Table Act-On Software (US) Social Media Advertising Software Products, Services and Solutions
Table Revenue (Million US$) in Social Media Advertising Software Business of Act-On Software (US) (2014-2019)
Table Act-On Software (US) Social Media Advertising Software Recent Developments
Table SimplyCast (Canada) Basic Information List
Table Global Social Media Advertising Software Market Size by Type (2014-2019) (Million US$)
Figure Global Social Media Advertising Software Revenue Market Share by Type in 2018
Table Global Social Media Advertising Software Market Size by Application (2014-2019) (Million US$)
Figure Global Social Media Advertising Software Revenue Market by Application in 2018
Table Top Consumer/End Users of Social Media Advertising Software
Figure North America Social Media Advertising Software Market Size and Growth Rate(2014-2019) (Million USD)
Table North America Social Media Advertising Software Market Size by Players (2014-2019)(Million US$)
Figure North America Social Media Advertising Software Market Size Share by Players in 2018
Table North America Social Media Advertising Software Market Size by Application (2014-2019) (Million US$)
Figure North America Social Media Advertising Software Revenue Market Share by Application (2014-2019)
Figure North America Social Media Advertising Software Market Size Share by Application in 2018
Figure Europe Social Media Advertising Software Market Size and Growth Rate(2014-2019) (Million USD)
Table Europe Social Media Advertising Software Market Size by Players (2014-2019)(Million US$)
Figure Europe Social Media Advertising Software Market Size Share by Players in 2018
Table Europe Social Media Advertising Software Market Size by Application (2014-2019) (Million US$)
Figure Europe Social Media Advertising Software Revenue Market Share by Application (2014-2019)
Figure Europe Social Media Advertising Software Market Size Share by Application in 2018
Figure China Social Media Advertising Software Market Size and Growth Rate(2014-2019) (Million USD)
Table China Social Media Advertising Software Market Size by Players (2014-2019)(Million US$)
Figure China Social Media Advertising Software Market Size Share by Players in 2018
Table China Social Media Advertising Software Market Size by Application (2014-2019) (Million US$)
Figure China Social Media Advertising Software Revenue Market Share by Application (2014-2019)
Figure China Social Media Advertising Software Market Size Share by Application in 2018
Figure Rest of Asia Pacific Social Media Advertising Software Market Size and Growth Rate(2014-2019) (Million USD)
Table Rest of Asia Pacific Social Media Advertising Software Market Size by Players (2014-2019)(Million US$)
Figure Rest of Asia Pacific Social Media Advertising Software Market Size Share by Players in 2018
Table Rest of Asia Pacific Social Media Advertising Software Market Size by Application (2014-2019) (Million US$)
Figure Rest of Asia Pacific Social Media Advertising Software Revenue Market Share by Application (2014-2019)
Figure Rest of Asia Pacific Social Media Advertising Software Market Size Share by Application in 2018
Figure Central & South America Social Media Advertising Software Market Size and Growth Rate(2014-2019) (Million USD)
Table Central & South America Social Media Advertising Software Market Size by Players (2014-2019)(Million US$)
Figure Central & South America Social Media Advertising Software Market Size Share by Players in 2018
Table Central & South America Social Media Advertising Software Market Size by Application (2014-2019) (Million US$)
Figure Central & South America Social Media Advertising Software Revenue Market Share by Application (2014-2019)
Figure Central & South America Social Media Advertising Software Market Size Share by Application in 2018
Figure Middle East & Africa Social Media Advertising Software Market Size and Growth Rate(2014-2019) (Million USD)
Table Middle East & Africa Social Media Advertising Software Market Size by Players (2014-2019)(Million US$)
Figure Middle East & Africa Social Media Advertising Software Market Size Share by Players in 2018
Table Middle East & Africa Social Media Advertising Software Market Size by Application (2014-2019) (Million US$)
Figure Middle East & Africa Social Media Advertising Software Revenue Market Share by Application (2014-2019)
Figure Middle East & Africa Social Media Advertising Software Market Size Share by Application in 2018
Figure Global Social Media Advertising Software Market Size and Growth Rate (Value) (2019-2025) (Million US$)
Table Global Social Media Advertising Software Market Size by Regions (2019-2025) (Million US$)
Figure Global Social Media Advertising Software Market Size Share by Regions (2019-2025)
Figure Global Social Media Advertising Software Market Size Share by Regions in 2025
Figure North America Social Media Advertising Software Revenue (Million USD) and Growth Rate (2019-2025)
Figure Europe Social Media Advertising Software Revenue (Million USD) and Growth Rate (2019-2025)
Figure China Social Media Advertising Software Revenue (Million USD) and Growth Rate (2019-2025)
Figure Rest of Asia Pacific Social Media Advertising Software Revenue (Million USD) and Growth Rate (2019-2025)
Figure Central & South America Social Media Advertising Software Revenue (Million USD) and Growth Rate (2019-2025)
Figure Middle East & Africa Social Media Advertising Software Revenue (Million USD) and Growth Rate (2019-2025)
Table Global Social Media Advertising Software Market Size by Application (2019-2025) (Million USD)
Figure Global Social Media Advertising Software Market Size by Application (2019-2025)
Figure Global Social Media Advertising Software Market Size by Application in 2025
Table Global Social Media Advertising Software Market Size by Type (2019-2025) (Million US$)
Figure Global Social Media Advertising Software Market Size by Type (2019-2025)
Figure Global Social Media Advertising Software Market Size by Type in 2025
Table Market Top Trends
Table Key Drivers: Impact Analysis (2019-2025)
Table Key Challenges
Figure Porter's Five Forces Analysis
Table Research Programs/Design for This Report
Figure Bottom-up and Top-down Approaches for This Report
Figure Data Triangulation
Table Key Data Information from Secondary Sources
Table Key Data Information from Primary Sources
 



Frequently Asked Questions

The report efficiently evaluates the market from various dimensions to deliver an end-product that is informative, elaborate, and accurate and includes detailed market segmentation, regional analysis, and competitive landscape of the industry.
The report efficiently evaluates the current market size and provides industry forecast. The market was valued at xx Million US$ in 2019, and is expected to grow at a CAGR of xx% during the period 2020-2027.
The report efficiently evaluates the current market size and provides forecast for the industry in terms of Value (US$ Mn) and Volume (Thousands Units).
Market is segmented by Types, Applications, Technology, End-use Industries, and Regions.
The report presents the current market size, and market forecast, market opportunities, key drivers and restraints, regulatory scenario, industry trend, PESTLE analysis, PORTER’s analysis, new product approvals/launch, promotion and marketing initiatives, pricing analysis, competitive landscape which help businesses in decision making. The analysis data is based on current and historical market trends which help in investment related decisions.
Custom research is crucial components of the business strategy which helps any organization to gain insight into specific business sector, aligned with specific area of interest. Thus, SMI offers more accurate, pragmatic, and actionable information specifically tailored to suit your business needs.

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